I was sitting in front of a new client today and he asked me what exactly I do. When I explained that I write freelance and manage people’s social media campaigns, he looked at me quizzically and said, “When I was in school, your job didn’t even exist!” And he was absolutely correct!
According to UCT’s partner, GetSmarter, the internet in its original form, started in 1990, was established strictly as an academic and educational platform. However with the e-commerce explosion and the rise of search engines, social media was developed and became a product in itself.
Any Marketer worth their salt will tell you that Social Media is fast becoming an extremely important way to communicate with your audience and customers. Just take a look at some of these interesting statistics for example:
- Online adults aged 18-34 are most likely to follow a brand via social networking, 95% in fact (source: MarketingSherpa)
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
- In 2015, Facebook influenced 52% of consumers’ online and offline purchases, up from 36% in 2014 (Source: The Drum)
Consider this, according to SEC Filing (as of March 2017) Facebook has 1.86 billion monthly active users worldwide and Instagram has over 600 million monthly active users. That is a huge amount of potential customers worldwide, waiting to be accessed. The question really is, how can my business afford not to be on social media?
Tips for getting started on Social Media
When starting out on your companies social media journey, consider these top tips:
- Know your audience. Who is my target market, how old are they, where do they reside, what do they want from my business?
- What is my value proposition? What am I offering them that is exceptional or distinguishes me from my competitors?
- What is my brand? What does my brand look and feel like? What does my brand sound like?
- How active do I want to be? Do I want to start off small and only post once a week, or could I do more and perhaps go in with a bang daily? How many platforms do I want to be on?
- Use a professional. If all of this sounds like “hooey” to you, that’s ok. Use a professional and someone who understands social media to help your business get out there.